Apparel e-commerce · Agency
SAXX Underwear
Strengthened search visibility through SEO strategy and content improvements.
SEO strategyContent auditsOn-page
+300%Revenue
Adeel Rizvi · SEO & Growth Strategist
Turning search into scalable organic growth.
I help e-commerce and SaaS brands win on Google and in AI-driven search, with strategy, content and technical SEO built to compound.
7+years in SEO & growth
+300%revenue lift at SAXX
+700%blog traffic at 1Huddle
+500%conversions in 6 months
Brands I've worked with
Saje Natural WellnessSAXXCooperVision1HuddleSaskatchewan Blue CrossThe Maru GroupHuhaVivviMaison OrientTacitPunch
Open to select projects
About
Hi, I'm Adeel. I turn websites into acquisition channels that keep compounding.
I'm a senior SEO and growth strategist with 7+ years driving organic performance for e-commerce and SaaS brands across Canada and the U.S. My work blends technical SEO, content strategy and performance analysis, and increasingly Generative and Answer Engine Optimization (GEO and AEO), so brands show up not just on Google, but in AI answers too.
I studied biology before I got into marketing, and I still work like a scientist: form a hypothesis, test it, measure it, repeat.
Today I lead enterprise SEO, AEO and GEO for Saje Natural Wellness across its Canadian and U.S. online stores.
- Currently
- Senior SEO Specialist, Saje
- Focus
- E-commerce & SaaS
- Based in
- Toronto, Canada
- Education
- BSc Biology, York · BrainStation
Selected work
Growth case studies.
Results from agency work in apparel and SaaS, plus my current in-house role in wellness e-commerce.
B2B SaaS · Agency · 6 months
1Huddle
Expanded organic visibility and captured high-intent traffic, results strong enough to grow the program's scope with the client.
Keyword strategyBlog contentOn-page
+700%Blog traffic
+500%Conversions
Wellness e-commerce · Canada & U.S. · Current role
Saje Natural Wellness
I lead enterprise SEO, AEO and GEO across Saje's Canadian and U.S. online stores, working with content, merchandising, product and dev teams.
What I lead
- Product, category and ingredient pages
- Seasonal campaigns, from BFCM to holiday gift guides
- The technical SEO roadmap, with engineering and UX
- GEO and AEO for AI-driven search
Performance figures are confidential.
What I do
How I help companies grow.
Strategic SEO and content systems designed to drive sustainable organic growth, measured in revenue, not just rankings.
01
SEO Strategy
Growth-focused keyword strategy, opportunity mapping and search positioning that captures high-intent, non-branded demand.
- Keyword & demand research
- Non-branded growth
- Roadmaps
02
AI Search (GEO & AEO)
Making your brand the answer in ChatGPT, Google AI Overviews and Perplexity through entity, content and structured-data work.
- New
- AI Overviews
- LLM visibility
- Schema
03
Technical SEO
Site architecture, crawlability, indexation, internal linking and Core Web Vitals, prioritized with your dev and product teams.
- Audits
- Structured data
- Core Web Vitals
04
Content That Ranks
Briefs, editorial direction and optimization across category pages, product pages and blogs, designed to rank, attract the right audience and convert.
- Content strategy
- Briefs
- On-page
05
Analytics & Optimization
Reporting frameworks in GA4, Search Console and SEMrush that surface trends, diagnose shifts and turn data into clear next steps for stakeholders.
- GA4
- Search Console
- Reporting
- Landing pages
Experience
Where I've done it.
2024 — Now
Senior SEO Specialist
Saje Natural Wellness
- Lead enterprise SEO, AEO and GEO across Canadian and U.S. e-commerce.
- Own the technical SEO roadmap with engineering, UX and product.
- Built reporting frameworks across organic, paid, email and social.
2021 — 2024
SEO Account Manager
Republix
- Led SEO and SEM for e-commerce, SaaS and financial clients incl. SAXX, The Maru Group and 1Huddle.
- Managed Google, Reddit and Quora campaigns with budgets of $30K per client.
- Mentored content writers and junior SEO strategists.
2017 — 2020
Digital Marketing Manager
Karigur
- Led end-to-end marketing across digital, paid, Shopify e-commerce and in-store.
- Ran Google, Meta and Mailchimp campaigns driving traffic and revenue.
Toolkit
Google Search ConsoleGA4 (certified)SEMrushAhrefsScreaming FrogGoogle Business ProfileKlaviyoShopifyMeta / Reddit / Quora Ads
Let's work together.
Tell me about your site, what you sell and what you want organic search to do for your business. If it looks like a good fit, we'll set up a short intro call.